True self-service analytics platform

OWOX BI lets data teams model data once and hand off trusted, live, and customizable reports to business users — without writing SQL or breaking anything.

✅ Free plan available

Full analyst control
Trusted reports
Freedom to self-serve
Faster data-backed decisions

Reports Extension for Google Sheets

Tired of dashboards no one opens?

Regular reports suck. Pipe your data straight into Google Sheets, auto-refresh it, and finally give your team reports they’ll actually use — no SQL, no whining, no helpdesk tickets.

Un-suck your reports
Request a demo

Transformation

Still building reports on raw data? Yikes.

Automate expensive & boring stuff. Build smart, trigger-based workflows that prep your data (SQL first, but you can use our copilot if needed)— so it’s always fresh, always right, and never your problem again.

Save processing cash
Request a demo

Semantic Layer

Tired of fighting over what “revenue” means?

Standardize every metric, every dimension, and every join — once and for all. OWOX BI’s Semantic Layer turns your SQL spaghetti into a single source of truth anyone can use without screwing it up.

Define it once. Trust forever
Request a demo

JS Data Connectors (Open Source)

Why rent your data when you can own it?

Say goodbye to black-box pipelines and overpriced tools. These free, open-source JavaScript connectors bring your data wherever you need it — no hidden fees, no shady vendors, no BS.

Own your data for free
Request a demo

Automated Charts & Pivots for Google Sheets

Still thinking of how to better viz your data?

Click once. Get charts, pivots, and graphs that actually make sense. Turn any Google Sheet into a dashboard — no setup, no formulas, no stress.

Click. Boom. Dashboard
Request a demo

SQL Copilot

Writing SQL from scratch? In 2025? Seriously?

Let AI do the typing. Generate, fix, and optimize queries 50x faster — without breaking your brain or your time (really, use AI and go have a walk instead). It’s like autocomplete on steroids, but for data teams.

Let AI do the querying
Request a demo

Data Modeling

Still building reports from scratch? You’re doing it wrong.

OWOX BI lets analysts build a data model once — and puts an end to scattered metrics, Slack pings, and “just a quick request” chaos. Everyone gets answers. On their own. You keep your sanity.

Model once. Control forever
Request a demo

Chat to Reports (Conversational UI)

Why submit tickets when you can just ask your data?

Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.

Talk to your data. Like, literally
Request a demo

Streaming (Server-Side Tracking)

Still attributing conversions to “direct/none”? That’s adorable.

OWOX Streaming gives you cookieless, real-time tracking that actually works — no sampling, no blind spots, and no giving up on year-over-year reports. Fully GDPR-compliant. Cardinality-proof. Finally.

Stop guessing. Start streaming
Request a demo

ML Funnel-Based Attribution

Still trusting last-click? That’s cute.

OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.

Check your real ROI
Request a demo

Transformation Templates

Why build from scratch when you can steal from the best?

Skip the blank query page. Use ready-made, battle-tested SQL templates for Marketing, Sales & others built by OWOX analysts to power your reports — faster than you can say “SELECT * FROM GA”

Steal our SQLs
Request a demo

Marketing & C-level Dashboards Collection

Why build dashboards when we already did?

Grab free templates for Looker Studio and Google Sheets that turn your media, analytics, CRM, and ecom data into instant insights. No setup drama. Just plug and brag.

Steal our templates
Request a demo

Reports Extension for Google Sheets

Tired of dashboards no one opens?

Regular reports suck. Pipe your data straight into Google Sheets, auto-refresh it, and finally give your team reports they’ll actually use — no SQL, no whining, no helpdesk tickets.

Un-suck your reports
Request a demo

Transformation

Still building reports on raw data? Yikes.

Automate expensive & boring stuff. Build smart, trigger-based workflows that prep your data (SQL first, but you can use our copilot if needed)— so it’s always fresh, always right, and never your problem again.

Save processing cash
Request a demo

Semantic Layer

Tired of fighting over what “revenue” means?

Standardize every metric, every dimension, and every join — once and for all. OWOX BI’s Semantic Layer turns your SQL spaghetti into a single source of truth anyone can use without screwing it up.

Define it once. Trust forever
Request a demo

JS Data Connectors (Open Source)

Why rent your data when you can own it?

Say goodbye to black-box pipelines and overpriced tools. These free, open-source JavaScript connectors bring your data wherever you need it — no hidden fees, no shady vendors, no BS.

Own your data for free
Request a demo

Automated Charts & Pivots for Google Sheets

Still thinking of how to better viz your data?

Click once. Get charts, pivots, and graphs that actually make sense. Turn any Google Sheet into a dashboard — no setup, no formulas, no stress.

Click. Boom. Dashboard
Request a demo

SQL Copilot

Writing SQL from scratch? In 2025? Seriously?

Let AI do the typing. Generate, fix, and optimize queries 50x faster — without breaking your brain or your time (really, use AI and go have a walk instead). It’s like autocomplete on steroids, but for data teams.

Let AI do the querying
Request a demo

Data Modeling

Still building reports from scratch? You’re doing it wrong.

OWOX BI lets analysts build a data model once — and puts an end to scattered metrics, Slack pings, and “just a quick request” chaos. Everyone gets answers. On their own. You keep your sanity.

Model once. Control forever
Request a demo

Chat to Reports (Conversational UI)

Why submit tickets when you can just ask your data?

Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.

Talk to your data. Like, literally
Request a demo

Streaming (Server-Side Tracking)

Still attributing conversions to “direct/none”? That’s adorable.

OWOX Streaming gives you cookieless, real-time tracking that actually works — no sampling, no blind spots, and no giving up on year-over-year reports. Fully GDPR-compliant. Cardinality-proof. Finally.

Stop guessing. Start streaming
Request a demo

ML Funnel-Based Attribution

Still trusting last-click? That’s cute.

OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.

Check your real ROI
Request a demo

Transformation Templates

Why build from scratch when you can steal from the best?

Skip the blank query page. Use ready-made, battle-tested SQL templates for Marketing, Sales & others built by OWOX analysts to power your reports — faster than you can say “SELECT * FROM GA”

Steal our SQLs
Request a demo

Marketing & C-level Dashboards Collection

Why build dashboards when we already did?

Grab free templates for Looker Studio and Google Sheets that turn your media, analytics, CRM, and ecom data into instant insights. No setup drama. Just plug and brag.

Steal our templates
Request a demo

Reports Extension for Google Sheets

Tired of dashboards no one opens?

Regular reports suck. Pipe your data straight into Google Sheets, auto-refresh it, and finally give your team reports they’ll actually use — no SQL, no whining, no helpdesk tickets.

Un-suck your reports
Request a demo

Transformation

Still building reports on raw data? Yikes.

Automate expensive & boring stuff. Build smart, trigger-based workflows that prep your data (SQL first, but you can use our copilot if needed)— so it’s always fresh, always right, and never your problem again.

Save processing cash
Request a demo

Semantic Layer

Tired of fighting over what “revenue” means?

Standardize every metric, every dimension, and every join — once and for all. OWOX BI’s Semantic Layer turns your SQL spaghetti into a single source of truth anyone can use without screwing it up.

Define it once. Trust forever
Request a demo

JS Data Connectors (Open Source)

Why rent your data when you can own it?

Say goodbye to black-box pipelines and overpriced tools. These free, open-source JavaScript connectors bring your data wherever you need it — no hidden fees, no shady vendors, no BS.

Own your data for free
Request a demo

Automated Charts & Pivots for Google Sheets

Still thinking of how to better viz your data?

Click once. Get charts, pivots, and graphs that actually make sense. Turn any Google Sheet into a dashboard — no setup, no formulas, no stress.

Click. Boom. Dashboard
Request a demo

SQL Copilot

Writing SQL from scratch? In 2025? Seriously?

Let AI do the typing. Generate, fix, and optimize queries 50x faster — without breaking your brain or your time (really, use AI and go have a walk instead). It’s like autocomplete on steroids, but for data teams.

Let AI do the querying
Request a demo

Data Modeling

Still building reports from scratch? You’re doing it wrong.

OWOX BI lets analysts build a data model once — and puts an end to scattered metrics, Slack pings, and “just a quick request” chaos. Everyone gets answers. On their own. You keep your sanity.

Model once. Control forever
Request a demo

Chat to Reports (Conversational UI)

Why submit tickets when you can just ask your data?

Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.

Talk to your data. Like, literally
Request a demo

Streaming (Server-Side Tracking)

Still attributing conversions to “direct/none”? That’s adorable.

OWOX Streaming gives you cookieless, real-time tracking that actually works — no sampling, no blind spots, and no giving up on year-over-year reports. Fully GDPR-compliant. Cardinality-proof. Finally.

Stop guessing. Start streaming
Request a demo

ML Funnel-Based Attribution

Still trusting last-click? That’s cute.

OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.

Check your real ROI
Request a demo

Transformation Templates

Why build from scratch when you can steal from the best?

Skip the blank query page. Use ready-made, battle-tested SQL templates for Marketing, Sales & others built by OWOX analysts to power your reports — faster than you can say “SELECT * FROM GA”

Steal our SQLs
Request a demo

Marketing & C-level Dashboards Collection

Why build dashboards when we already did?

Grab free templates for Looker Studio and Google Sheets that turn your media, analytics, CRM, and ecom data into instant insights. No setup drama. Just plug and brag.

Steal our templates
Request a demo

We're proud to be used by the best

From fast-scaling startups to enterprise teams — OWOX BI powers marketing, finance, operations and product decisions with data you can trust.

Motion VFX
Pandadoc
Skechers
Mindshare
Rozetka
Comfy
BOG
Noon
Carrefour-MAF
Better&Stronger

We build for data teams, but never stop at techy folks

OWOX BI started as a marketing analytics platform, but now - it powers the full stack — from data prep to every decision-maker. New value shiped every month. Check what's new in our сhangelog

Stop scaling dashboards. Start scaling insights.

OWOX BI replaces scattered SQL scripts, misaligned metrics, and endless requests with a self-service reporting engine
Analysts become Architects

Analysts become Architects

Go beyond building ad hoc reports. Design, document, and govern a data model your entire org can trust — once and for everyone.

Business Teams Self-Serve

No more “just one more tweak.” Everyone gets fast answers using natural language and familiar tools like spreadsheets.

Trusted Metrics, Everywhere

Centralize metric definitions and business logic to eliminate report conflicts and build true data trust.

Changes Apply Everywhere

Update business logic once, and it’s automatically reflected across all dashboards and reports.

Changes Apply Everywhere

Real impact… Real voices

“OWOX BI turned our data team from report monkeys into strategy partners. We stopped chasing requests and started scaling insights. Now marketing, sales, and finance teams build the reports they need — while our analysts focus on growing the business.”

Alex, Head of Analytics for Ecommerce

Works where your data lives — and where your team works

OWOX BI replaces scattered SQL scripts, misaligned metrics, and endless requests with a self-service reporting engine

Semantic Layer

One metric. One definition. Everywhere.
Standardize KPIs and business terms so everyone speaks the same data language.

Data Modeling

Build once. Trust always.
Model business logic using SQL, define metrics and joins once, and reuse them across every department and report.

Reports in Google Sheets

The familiar UI meets corporate trusted data. Pull live, version-controlled data into spreadsheets. Filter, sort, and visualize in seconds.

Chat with Data UI

From “Submit a request” to “I got it.”
Let stakeholders build and tweak their reports using a natural-language interface — no SQL, no delays.

Pivots & Charts

Your Google Sheets just leveled up.
Auto-generate charts, graphs, and pivot tables from any dataset — directly inside Sheets, no setup required.

SQL Copilot

Need SQL help? Just ask.
Ask questions and get results with traceable logic. The only Copilot that explains how and why.

Mmmm, unified metrics across reports...

OWOX BI gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.
Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8
Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Full control. Trusted reports. Freedom to Self-Serve!

Exactly in this order: data teams keep full control over data, who sees and explores what, when, and why.
Access Management

Access Management

Only the right people see the right data. Share specific metrics, data marts, or data model contexts with confidence.

Data Ownership by Design

All data stays in your environment. No black boxes, no vendor lock-in, no loss of control.

Transparent Metrics & Logic

Every number has a source. Business users understand the logic — analysts manage it centrally.

Verified, Reusable Reports

Build once, trust always. All reports are connected to the data model, version-controlled, and instantly reflect any changes to business logic.

Verified, Reusable Reports

ATTENTION:

You’ll hate OWOX BI if…

We’re not for everyone — and that’s the point. OWOX BI is built for data teams who want to model once and empower business users to get as many reports as they wish.

You like keeping data teams busy with copy-pasting

You like keeping data teams busy with copy-pasting

Why automate when you can manually create the same report 12 times?

You enjoy fighting over whose numbers are right

You enjoy fighting over whose numbers are right

Nothing builds cross-functional trust like three reports with different revenue totals.

You love dashboards no one understands

You love dashboards no one understands

If you can’t explain it, it must be important, right?

You think data modeling is a waste of time

You think data modeling is a waste of time

Why fix the foundation when you can just add another SQL on top?

From

bottlenecks

to

breakthroughs

Teams that once spent days chasing metrics now run self-service reports, explore fresh data, and make decisions faster — with zero hand-holding.
From bottlenecks to breakthroughs

Let’s navigate your data stack together

Our mission is to make complex corporate data available for teams and make growth decisions based on data they can trust

Join our open source community

We're building open-source data connectors, enabling every team to import data into spreadsheets or data warehouses without relying on third-party solutions

Apps Script

<

Privacy-first

>

Your credentials never shared with third-party services.

<

Customization

>

Adjust data schemas and fetch schedules as you need.

<

Simplified

>

Setup all pipelines directly in Google Sheets using Apps Script.

<

Community

>

Collaborate with others: contributing to existing integrations or creating new ones.

<

Free forever

>

Our connectors are free under the ELv2 license for internal use or for offering paid services.​

🤝
Get Involved

Join our community to collaborate, customize, and innovate together

<

Users

>

Set up your imports by copying our Google Sheets template for available integrations and customize as needed—no coding skills required.​

<

Contributors

>

Create new connectors using Apps Script (or improve existing). Follow our detailed instructions in the Contributor’s Guide and share your innovations with the community.​