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Data Mart Management
Your bronze, silver & gold-layer reporting & data assets in one place
Joinable Data Marts
The lightweight semantic layer – not modeled
Data Storages
Your data stays in your data warehouse
Data Sources
Collect data from 3rd-party platforms
Enable
Spreadsheet reporting
Deliver corporate data into / from the spreadsheet UI your teams already use
Data Studio connector
Reuse Data Marts in Looker Studio
Pivots & Charts
Auto-generated visuals from any Sheet
Schedule data refresh
Set-and-forget data freshness
AI Insights
Schedule analysis & deliver insights
Editions
OWOX Cloud
Great for getting started and seeing the power of OWOX
OWOX Community
A free-forever self-hosted version of OWOX Data Marts (available on GitHub)
OWOX Enterprise
For organizations with strict compliance and governance needs
Solutions
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BUILD
Data Analysts
Trusted reports & insights under your control
BI / Analytics Leaders
Standardized metrics and governance company-wide
USE
Marketing Teams
Clear performance insights to grow revenue from every channel
Sales Teams
Early, actionable signals on demand and on time to hit revenue targets faster
Product Teams
Adoption and feature usage without SQL
Sponsor
CEO
Monday morning brief with numbers nobody made up
CFO
One definition of revenue across every department
CMO
Get reports to make better decision for every team member
Resources
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Content
Blog
Gain knowledge about data, analytics & AI
Case Studies
Success stories of how teams succeed with OWOX
Videos
Learn how you can do more with your data
The Data Crunch Podcast
Expert insights on data analytics and marketing
Data Glossary
Key terms and concepts in data analytics explained
Tools & Guides
SQL Library Checklist. Build a Reporting System, Not a Fire Drill
The Marketing Blind-Spot Fix Blueprint
[GA4] BigQuery Export SQL Queries Library
RFM Analysis Template
The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know
How to Set up [GA4] to BigQuery Export
18 digital marketing metrics and KPIs you should know
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Dashboard Templates
All-in-one Digital Marketing Report Template
CMO Dashboard
SaaS Report
ROPO Report
Google Analytics 4 & paid channels report template
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Case Studies
Retail
Reformation
How OWOX Reports Helped Reformation Make Data-Backed Decisions
SaaS
WorkSimpli
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
SaaS
PandaDoc
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
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Glossary
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CAST AS BOOL
DATE_ADD Function
CAST AS TIMESTAMP
CURRENT_DATE Function
CAST AS FLOAT64
GENERATE_ARRAY
CAST AS DATETIME
Data Modeling for Business Reporting
Server-Side Tracking
PARSE_BIGNUMERIC
Data Quality Metrics
CAST AS INTERVAL
Data Quality Issues
BYTE_LENGTH Function
Data Standardization
Healthcare Analytics
Data Ambiguity
Custom Query Connection
ARRAY_CONCAT
TIME_DIFF Function
Session Merging
CAST AS STRING
UNNEST
CRM Marketing
FORMAT (SQL)
CAST AS TIME
Supply Chain Optimization
Modeled Conversion
CAST
TIMESTAMP_DIFF Function
DATE_FROM_UNIX_DATE
CASE in ARRAY_LENGTH
FORMAT_DATETIME
DATE_DIFF Function
FORMAT_TIMESTAMP
FORMAT_TIME
Facebook Ads Access Token
Looker Studio Dashboard
Predictive Data Modeling
Google Analytics Debugger
FORMAT_DATE Function
SAFE_CAST
CAST AS DATE
CHAR_LENGTH Function
ARRAY (in SQL)
DATE_TRUNC Function
ARRAY_LENGTH
Event Parameters in GA4
CAST AS STRUCT
NORMALIZE_AND_CASEFOLD
BigQuery Console
GENERATE_DATE_ARRAY
PARSE_TIMESTAMP
ROPO Analysis
RFM Segmentation
Cross-Device User Profiles
COALESCE in ARRAY
GA4 BigQuery Export
DATE_SUB Function
Real-Time Analytics
Custom Events in GA4
Data Quality Framework
Data Quality Monitoring
SAFE.PARSE_DATE
Data Modeling in Retail
ARRAY_REVERSE
CRM Data Insights
ARRAY_TO_STRING
UNIX_DATE Function
CAST AS BYTES
CAST AS ARRAY
PARSE_DATE Function
LAST_DAY Function
CAST AS NUMERIC
Data Modeling in Healthcare
Analytics-Ready Data
GENERATE_TIMESTAMP_ARRAY
PARSE_NUMERIC
Self-Service Analytics Enablement
ARRAY Type Consistency
Data Product
BigQuery Performance Optimization
BigQuery Studio
CAST AS BIGNUMERIC
Cost Data Blending
CAST AS INT64
Business-Ready Data
Naming Conventions in Analytics
SELECT AS STRUCT
NORMALIZE Function
REGEXP_EXTRACT_ALL
REGEXP_INSTR Function
INSTR Function
STRPOS Function
CONTAINS_SUBSTR Function
REVERSE Function
INITCAP Function
REPEAT Function
RPAD Function
LPAD Function
RTRIM Function
LTRIM Function
TRIM Function
Scalability in Data Modeling
Data Integrity
Data Redundancy
Query Performance
Query Complexity
Grain (in Fact Table)
Slowly Changing Dimensions
Outrigger Dimension
Step Dimension
Swappable Dimension
Shrunken Dimension
Fact Constellation Schema
Operational Data Store (ODS)
OLAP Cube
Data Mart Architecture
Data Vault Schema
Data Source Schema
Subject-Oriented Design
Hybrid Data Mart
Independent Data Mart
Dependent Data Mart
Invalid Geometry
ML.RECOMMENDATIONS
SRID Mismatch
ST_DISTANCE
ST_UNION
CTE Query Optimization Techniques
Recursive Iteration Limit
Step-by-Step CTE Debugging
CTE vs Temporary Table
Common Table Expression (CTE)
Nested CTE
ACID Compliance
OLAP in Data Modeling
Multi-CTE Query
Recursive CTE
Data Modeling Best Practices
Logical to Physical Model Transformation
Data Mart (in OWOX Reports)
Data Modeling Stages
REGEXP_REPLACE Function
Static Schema in Views
Read-Only Views
Feature Preprocessing
Clustering in Views
Jensen-Shannon Divergence
Partitioned Views
Qualified Table Reference
Data Drift
Wasserstein Distance
ML.TFDV_VALIDATE
ML.TFDV_DESCRIBE
Data Skew
Fact Table
ML.VALIDATE_DATA_DRIFT
Entity-Relationship Modeling (ERM)
Granularity
OLAP System
Data Model Types
Surrogate Key
Open Source ETL Tools
Attribute Hierarchy
ETL Tools
Enterprise ETL Tools
Dimension Table
Data Modeling Techniques
Data Modeling Process
Cloud ETL Tools
Pre-Calculated Reporting Table
BigQuery Data Source
Partitioned Tables in BigQuery
DROP MATERIALIZED VIEW (BigQuery)
ALTER MATERIALIZED VIEW (BigQuery)
CREATE MATERIALIZED VIEW (BigQuery)
SQL Query Editor in BigQuery
ML.FORECAST
ML.PREDICT
ML.EVALUATE
Abstraction (in Data Modeling)
Polymorphism (in Data Modeling)
Encapsulation (in Data Modeling)
Class (in Data Modeling)
Method (in Data Modeling)
Object Query Language (OQL)
Object-Oriented Database Management System (OODBMS)
Object-Oriented Data Model (OODM)
Time Travel in Data Lakehouse
Schema-on-Read
GA4 Export Data in BigQuery
Data Modeling Mistakes
Data Lakehouse
CREATE MODEL (BigQuery ML)
BigQuery ML
Array Fields
BigQuery Connector
Application-Aware Modeling
Self Service Analytics
Self Service BI Tools
Qualitative Research
Sampling Techniques
Looker
SQL Injection
Role-Based Access Control (RBAC)
Data Security Cost Considerations
Data Security Governance
Data Security Standards
Data Analyst
Data Privacy Governance
Data Privacy for Snowflake
Data Privacy for BigQuery
Data Privacy for dbt
Data Anomaly Detection
Data Analysis Tools
Business Intelligence Dashboards
AI-Powered Data Modeling
Warehousing Solutions
Data Masking
Data Graph
Data Exploration
Data Driven Decision Making
Data Anonymization
Stored Procedure
Visual Representation (in Data Modeling)
View Management
Version Control for Databases
T-SQL (Transact-SQL)
System Stored Procedure
Standard Views
Stakeholder Validation (in Modeling)
SQL Mesh
SQL Logic
SQL Generation
SQL Function
Snowflake Schema
Semi-Structured Data Model
Schema Visualization
Schema Reporting
Schema Comparison
Reverse ETL
Reverse Engineering (Databases)
Relational Database
Relational Database Design
Real-Time Collaboration
Real Time Data Processing
Query Efficiency
Query Tuning
Precompiled SQL
Query Parameter Support
Parameterized Query
Parameterization
Normalization Rules
Non-Identified Relationship
Multi-step Transformation
Modern Data Catalog Tools
Model Iteration (in Data Modeling)
Model Documentation Analytics
Materialized View
Identified Relationship
IDE Integration
High-Level Data Design
Governance Strategies
Star Schema
Governance Framework in Data Management
GitOps for Database Management
Forward Engineering
Foreign Key
Execution Plan
Execute Permission
Enterprise Conceptual Data Model
Dynamic SQL
Drag-and-Drop Interface
Derived Model
Derived Attribute
Decentralized Data Team
Data Modeling Granularity
Data Modeling Conventions
Data Modeling Documentation
Data Model Versioning
Data Model Partitioning
Data Model Optimization
Data Layer
Database Schema Lineage
Database Schema Diagram
Database Logic
Database Diagram Tool
Data Transformation Tools
Data Transformation Frameworks
Data Team Culture
Data Streaming
Data Replication
Data Quality for Snowflake
Data Quality for dbt
Data Profiling for Snowflake
Data Profiling for Redshift
Data Modeling Tool
Conceptual Data Modeling Tool
Collaborative Diagramming