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The product data problem

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Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
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“A trusted data analytics partner” — verified review
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Data marts delivered
Created and served by OWOX to business users
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npm installs[3]
Self-hosted OWOX Community Edition on GitHub
The analytics system 170,000 spreadsheet users already trust

Your product data lives in 6 systems. None of them talk to each other.

"Which categories drive repeat purchases?" requires joining orders, marketing attribution, and customer behavior from three systems. Your analyst spends a week. By the time the answer arrives, the promotion is over.

How product data works today

Ask the analyst. Wait a week. Get a partial answer.

"Reorder rate by category?" — requires joining 3 systems. Takes a week.
Analyst builds a one-off query for every cross-system question — then throws it away
Marketing says campaign drove $2M. Product sees $1.4M. Gap is invisible.
Inventory decisions based on last month’s numbers — real-time data doesn’t exist
Category reviews start with "let me pull that" — and end without the answer
With OWOX

Every system’s data. One library. Answers in seconds.

Product, customer, marketing, and inventory data — joined in one library
Browse "Category Performance" and "Customer Cohorts" in Sheets — pick, filter, refresh
Cross-system joins defined once — reused in every report and meeting
AI weekly briefs — top categories, cohort trends, inventory alerts
Category reviews start with data that’s already there

Product decisions improve when you can join every system’s data in seconds instead of waiting weeks.

Get started free →
Cross-system joins

Every system’s data. One governed library.

Your data team joins product data from every system in the warehouse and publishes it as a governed library. Every metric gets one definition, one owner.

Product performance joined with marketing attribution — see which campaigns moved which categories
Customer cohorts joined with order data — repeat purchase rates, LTV by channel, churn signals
One definition per metric across product, marketing, and finance — no more reconciliation
Every system’s data. One governed library.
Every system’s data. One governed library.
Category, cohort, and inventory data — in Sheets
Self-serve product data

Category, cohort, and inventory data — in Sheets

The OWOX sidebar puts your product Data Mart library inside Google Sheets. Browse, join, pick columns, refresh daily. Cross-system analytics without SQL.

Column picker shows "Revenue by Category," "Reorder Rate," "Days of Stock" — business-friendly names
Join product Data Marts with marketing or customer Data Marts using pre-approved keys — no SQL needed
Every cell is deterministic, traceable, verifiable — patented technology, zero hallucinations
Category, cohort, and inventory data — in Sheets
Product intelligence

Weekly product brief. Top categories. Cohort trends. Inventory alerts.

Insights turn your product Data Marts into recurring narratives delivered on schedule. AI writes the summary. Every metric is deterministic SQL.

Category performance — revenue trends, margin shifts, sell-through rates — auto-generated weekly
Cohort alerts — "Repeat purchase rate for Q1 cohort dropped 12% vs. Q4" flagged automatically
Patented technology — AI narrates product trends, never invents the numbers
One Data Mart. Every report. Every channel.
Build a gold layer you actually trust

Get cross-system product data in Sheets this week

Send this to your data team. They’ll join orders, customers, marketing, and inventory. Your product team self-serves in Sheets this week.

How it works

From "let me pull that" to self-service product analytics — in three steps

Your data team joins the data. Your product team self-serves. AI delivers product intelligence. Category reviews start with answers.

Data team joins the systems

Orders, customers, marketing, and inventory joined and published as governed Data Marts. One definition per metric.

Orders, customers, marketing, and inventory joined and published as governed Data Marts. One definition per metric.

Product team self-serves

Category managers open Sheets, browse the library, pick columns, filter by product line, refresh daily.

Category managers open Sheets, browse the library, pick columns, filter by product line, refresh daily.

AI delivers the weekly brief

Product narrative — top categories, cohort trends, inventory alerts — to Slack every Monday. Deterministic.

Product narrative — top categories, cohort trends, inventory alerts — to Slack every Monday. Deterministic.
Orders, customers, marketing, and inventory joined and published as governed Data Marts. One definition per metric.
Category managers open Sheets, browse the library, pick columns, filter by product line, refresh daily.
Product narrative — top categories, cohort trends, inventory alerts — to Slack every Monday. Deterministic.
What changes for your product org

Make product decisions on joined data, not siloed reports

When every system’s data lives in one governed library, the product function transforms.

Answer cross-system questions in seconds

"Which categories drive repeat purchases from paid acquisition?" — a question that used to take a week now takes 30 seconds. The join is pre-built.

Product and marketing see the same customer

Marketing attribution joined with product performance. When product says "underperforming," marketing sees which campaigns targeted it.

Your analyst builds models, not exports

When the product team self-serves cross-system data, your analyst works on demand forecasting, assortment optimization, and segmentation.

What product leaders say

Customer stories

E-commerce teams with cross-system product analytics

Product teams that joined every system’s data in one library

All case studies →
FAQ

Questions product leaders ask

Can OWOX join data from Shopify, GA4, ad platforms, and our ERP?
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How does this help with customer cohort analysis?
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My product team isn’t technical. Can they use this?
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How does this compare to Amplitude or Mixpanel?
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What does this cost?
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How fast can my team start using this?
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RECOMMENDED

Join every system’s product data

Send this to your data team. They’ll join orders, customers, marketing, and inventory. Your product team self-serves in Sheets.

From $30/month — cross-system product analytics
Category performance + customer cohorts + inventory in one library
Get a rollout plan for your product and data teams
NEED HELP?

Book a demo with our team

See how your product data flows from Shopify, GA4, and your ERP to governed Data Marts to Sheets — with your actual catalog in mind.

30-minute walkthrough focused on e-commerce product analytics
See cross-system category and cohort analysis live
AI product briefs with trusted metrics