Connect Criteo Ads Data to Google Sheets

Use Google Sheets as a reporting destination for Criteo Ads data collected with OWOX Data Marts. Collect Criteo Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Step 1: Select a Data Storage

All data should have it's home. Start by connecting a data storage where your Criteo Ads data will be stored & processed.

Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
Store raw Criteo Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Connect Data Warehouse

Step 2: Create Criteo Ads Data Mart

Click on + New Data Mart , choose Connector as the definition type.

Select Criteo Ads as the data source
Specify the Advertiser ID that you want to collect data from
Authorize access to your Criteo Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple Advertiser IDs and collect the data together without the need to blend them afterwards.

Create Data Mart

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Step 3: Select API Endpoint & Fields

Choose exactly which Criteo Ads data should be collected.

Select the appropriate API endpoint (for example, statistics)
Choose metrics such as clicks, displays, visits, reach, audience, eCPM, etc.
Define the dataset and table where data will be stored
Publish Criteo Ads Data Mart once configuration is complete
Run manually & select Backfill to load historical data
Add a Connector run Trigger so Criteo Ads data is collected on your schedule.

No worries, you can collect more Criteo Ads data later on & blend them to get extraordinary reporting granularity.

Collect Criteo Ads Data

Step 4: Create Criteo Ads Report in Google Sheets

Now it's time to enable your Criteo Ads data in Google Sheets

Add Google Sheets as a Destination
Create a new Google Sheets Document, share it, then Create & Run your report
Check the box for regular updates to keep data fresh

All runs are tracked in Run History.

Enable Criteo Ads Data

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Step 5: Get more from your Criteo Ads Data

Your Criteo Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Criteo Ads Data Mart to:

Enable Criteo Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
Visualize Criteo Ads Data in Looker Studio. Just tik the box on the destinations tab
Blend Criteo Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.