Collect Microsoft Ads Data into Google BigQuery

Own your Microsoft Ads data in Google BigQuery with OWOX Data Marts. Collect campaign, keyword, and performance data directly into BigQuery, control schema and refresh logic, and reuse it across BI tools and AI Insights.

Collect Microsoft Ads Data into Google BigQuery
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Get Started Free
Request a demo
Collect Microsoft Ads Data into Google BigQuery
Own Your Microsoft Ads (ex. Bing Ads) Data

Own Your Microsoft Ads (ex. Bing Ads) Data

Load Microsoft Ads data directly into your BigQuery and keep full control over structure, access, and updates.

Step 1: Create a Google BigQuery Data Storage

Start by connecting your own Google BigQuery project as a data storage.

  • Use your own BigQuery project and datasets
  • Keep full ownership of Microsoft Ads data
  • No third-party data warehouses

BigQuery becomes your single source of truth for Microsoft Ads analytics.

Step 1: Create a Google BigQuery Data Storage
Connect BigQuery
Step 1: Create a Google BigQuery Data Storage
Step 2: Create a Microsoft Ads Data Mart

Step 2: Create a Microsoft Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select Microsoft Ads as the data source
  • Connect your Microsoft Ads advertising account
  • No API coding or engineering required

This defines what Microsoft Ads data you collect.

Step 2: Create a Microsoft Ads Data Mart
Create Microsoft Data Mart
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Step 3: Select Fields & Configure Data Import

Choose exactly which Microsoft Ads data you want to store in BigQuery.

  • Select the appropriate Microsoft Ads API endpoint
  • Choose fields such as impressions, clicks, spend, conversions, and keyword metrics
  • Define the destination dataset and table name in BigQuery

Publish the Data Mart once configuration is complete.

Step 3: Select Fields & Configure Data Import
Configure Data Import
Step 3: Select Fields & Configure Data Import
Step 4: Run & Schedule Microsoft Ads Data Collection

Step 4: Run & Schedule Microsoft Ads Data Collection

Once published, control how and when Microsoft Ads data is imported.

  • Incremental load to import the current day’s data
  • Backfill (custom period) to load historical data
  • All runs are logged and visible in Run History

Schedule updates to keep your BigQuery data fresh.

Step 4: Run & Schedule Microsoft Ads Data Collection
Run Data Mart
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Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Your Microsoft Ads data is now available in Google BigQuery.

  • Analyze performance in Google Sheets or Looker Studio
  • Join Microsoft Ads data with GA4, CRM, or revenue datasets
  • Enable AI Insights for alerts, summaries, or performance questions
  • Schedule insights delivery to Slack or email

One dataset. Multiple activation paths.

Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights
Activate Your Data
Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Turn Microsoft Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Collect Microsoft Ads Data into Google BigQuery
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
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Turn Microsoft Ads Data into Business Decisions