Connect Microsoft Ads Data to Google Sheets

Use Google Sheets as a reporting destination for Microsoft Ads data collected with OWOX Data Marts. Collect Microsoft Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Step 1: Create a Microsoft Ads Data Mart

Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.

Select Microsoft Ads as the data source
Specify the Account ID and Customer ID that you want to collect data from
Authorize access to your Microsoft Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple ad accounts (Account IDs) and collect the data together without the need to blend them afterwards.

Step 1: Create a Microsoft Ads Data Mart

Create Data Mart

Step 2: Select a Data Storage

All data should have it's home. You need to connect a data storage where your Microsoft Ads data will be stored & processed.

Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
Store raw Microsoft Ads data in one central place so you can blend them later on
Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Connect Data Warehouse

Request a demo

Step 3: Select API Endpoint & Fields

Choose exactly which Microsoft Ads data should be collected.

Select the appropriate API endpoint (for example, ad_performance_report)
Choose metrics such as spend, impressions, clicks, and conversions
Define the dataset and table where data will be stored
Publish Microsoft Ads Data Mart once configuration is complete
Run manually & select Backfill to load historical data
Add a Connector run Trigger so Microsoft Ads data is collected on your schedule.

No worries, you can collect more Microsoft Ads data later on & blend them to get extraordinary reporting granularity.

Collect Microsoft Ads Data

Step 4: Create Microsoft Ads Report in Google Sheets

Now it's time to enable your Microsoft Ads data in Google Sheets

Add Google Sheets as a Destination
Create a new Google Sheets Document, share it, then Create & Run your report
Check the box for regular updates to keep data fresh

All runs are tracked in Run History.

Enable Microsoft Ads Data

Request a demo

Step 5: Get more from your Microsoft Ads Data

Your Microsoft Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:

Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
Visualize Microsoft Ads Data in Looker Studio. Just tik the box on the destinations tab
Blend Microsoft Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.