Connect TikTok Ads Data to Google Sheets

Use Google Sheets as a reporting destination for TikTok Ads data collected with OWOX Data Marts. Collect TikTok Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Connect TikTok Ads Data to Google Sheets
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Get Started Free
Request a demo
Connect TikTok Ads Data to Google Sheets

Analyze TikTok (& other) Ads Data in Google Sheets

You define which data to collect, how it’s structured, and how often it updates – and reuse it across Google Sheets, BI tools, and AI Insights.

Step 1: Create a TikTok Ads Data Mart

Start by creating a new TikTok Ads Data Mart and choose Connector as the definition type.

  • Select TikTok Ads as the data source
  • Specify the Advertiser ID that you want to collect data from
  • Authorize access to your TikTok Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple ad accounts (Advertiser IDs) and collect the data together without the need to blend them afterwards.

Step 1: Create a TikTok Ads Data Mart
Create Data Mart
Step 1: Create a TikTok Ads Data Mart
Step 2: Select a Data Storage

Step 2: Select a Data Storage

All data should have it's home. You need to connect a data storage where your TikTok Ads data will be stored & processed.

  • Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
  • Store raw TikTok Ads data in one central place so you can blend them later on
  • Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Step 2: Select a Data Storage
Connect Data Warehouse
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Step 3: Select API Endpoint & Fields

Choose exactly which TikTok Ads data should be collected.

  • Select the appropriate API endpoint (for example, ad_account_insights)
  • Choose metrics such as spend, impressions, clicks, and conversions
  • Define the dataset and table where data will be stored
  • Publish TikTok Ads Data Mart once configuration is complete
  • Run manually & select Backfill to load historical data
  • Add a Connector run Trigger so TikTok Ads data is collected on your schedule.

No worries, you can collect more TikTok Ads data later on & blend them to get extraordinary reporting granularity.

Step 3: Select API Endpoint & Fields
Collect TikTok Ads Data
Step 3: Select API Endpoint & Fields
Step 4: Create TikTok Ads Report in Google Sheets

Step 4: Create TikTok Ads Report in Google Sheets

Now it's time to enable your TikTok Ads data in Google Sheets

  • Add Google Sheets as a Destination
  • Create a new Google Sheets Document, share it, then Create & Run your report
  • Check the box for regular updates to keep data fresh

All runs are tracked in Run History.

Step 4: Create TikTok Ads Report in Google Sheets
Enable TikTok Ads Data
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Step 5: Get more from your TikTok Ads Data

Your TikTok Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same TikTok Ads Data Mart to:

  • Enable TikTok Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
  • Visualize TikTok Ads Data in Looker Studio. Just tik the box on the destinations tab
  • Blend TikTok Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.

Step 5: Get more from your TikTok Ads Data
Schedule TikTok Ads Insights
Step 5: Get more from your TikTok Ads Data

Turn TikTok Ads Data into Actionable Insights

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Connect TikTok Ads Data to Google Sheets
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
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Turn TikTok Ads Data into Actionable Insights