Collect X Ads Data into Google BigQuery

Own your X Ads data in Google BigQuery with OWOX Data Marts. Collect analytics-ready advertising data directly into BigQuery, control schema and refresh logic, and reuse it across BI tools and AI Insights.

Collect X Ads Data into Google BigQuery
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Get Started Free
Request a demo
Collect X Ads Data into Google BigQuery
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Step 1: Create a Google BigQuery Data Storage

Start by connecting your own Google BigQuery project as a data storage.

  • Use your own BigQuery project and datasets
  • Keep full ownership of X Ads data
  • No third-party data warehouses

BigQuery becomes your single source of truth for X Ads analytics.

Step 1: Create a Google BigQuery Data Storage
Connect BigQuery
Step 1: Create a Google BigQuery Data Storage
Step 2: Create an X Ads Data Mart

Step 2: Create an X Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select X Ads as the data source
  • Connect your X Ads advertising account
  • No API coding or engineering required

This defines what X Ads data you collect.

Step 2: Create an X Ads Data Mart
Create X Ads Data Mart
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Step 3: Select Fields & Configure Data Import

Choose exactly which X Ads data you want to store in BigQuery.

  • Select the appropriate X Ads API endpoint
  • Choose fields such as impressions, engagements, clicks, spend, and conversions
  • Define the destination dataset and table name in BigQuery

Publish the Data Mart once configuration is complete.

Step 3: Select Fields & Configure Data Import
Configure Data Import
Step 3: Select Fields & Configure Data Import
Step 4: Run & Schedule X Ads Data Collection

Step 4: Run & Schedule X Ads Data Collection

Once published, control how and when X Ads data is imported.

  • Incremental load to import the current day’s data
  • Backfill (custom period) to load historical data
  • All runs are logged and visible in Run History

Schedule updates to keep your BigQuery data fresh.

Step 4: Run & Schedule X Ads Data Collection
Run Data Mart
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Step 5: Use X Ads Data Across BI Tools & AI Insights

Your X Ads data is now available in Google BigQuery.

  • Analyze data in Google Sheets or Looker Studio
  • Join X Ads data with GA4, CRM, or revenue tables
  • Enable AI Insights to ask questions or receive alerts
  • Schedule insights delivery to Slack or email

One dataset. Multiple use cases.

Step 5: Use X Ads Data Across BI Tools & AI Insights
Activate Your Data
Step 5: Use X Ads Data Across BI Tools & AI Insights

Turn X Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Collect X Ads Data into Google BigQuery
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
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Turn X Ads Data into Business Decisions