Connect Twitter Ads Data to Google Sheets

Use Google Sheets as a reporting destination for Twitter Ads data collected with OWOX Data Marts. Collect X Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Step 1: Select a Data Storage

All data should have it's home. Start by connecting a data storage where your X Ads data will be stored & processed.

Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
Store raw Twitter Ads data in one central place so you can blend them later on
Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Connect Data Warehouse

Step 2: Create an X Ads Data Mart

Click on + New Data Mart , choose Connector as the definition type.

Select X Ads as the data source
Specify the Account ID that you want to collect data from
Authorize access to your X Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple ad account IDs and collect the data together without the need to blend them afterwards.

Create Data Mart

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Step 3: Select API Endpoint & Fields

Choose exactly which Twitter Ads data should be collected.

Select the appropriate API endpoint (for example, campaigns)
Choose metrics such as spend, impressions, clicks, and conversions
Define the dataset and table where data will be stored
Publish X Ads Data Mart once configuration is complete
Run manually & select Backfill to load historical data
Add a Connector run Trigger so Twitter Ads data is collected on your schedule.

No worries, you can collect more X Ads data later on & blend them to get extraordinary reporting granularity.

Collect X Ads Data

Step 4: Create X Ads Report in Google Sheets

Now it's time to enable your Twitter Ads data in Google Sheets

Add Google Sheets as a Destination
Create a new Google Sheets Document, share it, then Create & Run your report
Check the box for regular updates to keep data fresh

All runs are tracked in Run History.

Enable X Ads Data

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Step 5: Get more from your X Ads Data

Your Twitter Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same X Ads Data Mart to:

Enable X Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
Visualize X Ads Data in Looker Studio. Just tik the box on the destinations tab
Blend Twitter Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.