This dashboard is built on data from your Google BigQuery project. OWOX BI sends new user activity data to BigQuery within five minutes.

You can compare the dynamics of traffic, events, transactions, and the conversion rate hourly or over the last seven days compared to the previous seven days. You can also analyze these indicators in the context of groups of channels, landing pages, targets, countries, devices, and browsers.

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If your conversion rate has slipped, you can use this dashboard to check whether the drop in conversions is related to your website as a whole or only to individual pages.

For example, you may notice that conversions have mostly decreased on product cards in a specific browser. This is a signal to check recent updates for an error. Thanks to this dashboard, you can quickly identify and eliminate these types of website issues.

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To compare the effectiveness of advertising channels, marketers have to switch between reports or manually summarize data in Excel or Google Sheets. This takes a lot of time and harms the quality of data, and therefore decisions.

With OWOX BI, you don’t need to prepare data. You get a ready-to-update dashboard for all paid traffic sources.

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