Customer Lifetime Value (LTV): Explained Simply

Understanding your Customer Lifetime Value (LTV) is key to scaling your business and optimizing your marketing strategy for long-term growth. In this comprehensive video, we break down the concept of LTV, why it's crucial for your marketing efforts, and practical steps to calculate and improve it.

Learn more about LTV, explore how to use predictive analytics for advanced insights, and unlock strategies to enhance customer relationships and boost profitability:

📘 Top 8 Effective Ways to Increase Customer Lifetime Value

📊 9 Tips to Reduce Customer Acquisition Cost (CAC)

🔢 LTV Calculation Workbook

Need expert guidance? Talk to your personal Analytics Solution assistant to find the right strategies and analytics setup to calculate & grow LTV for your business success.

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

Explore our platform approach →

What is the Customer Lifetime Value (LTV)?

In this video, we break down the concept of LTV, why it's crucial for your marketing efforts, and practical steps to calculate and improve CLTV

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