Facebook offers users and businesses many ways to showcase their products and services. On the one hand, this is helpful, as you can choose methods of promotion that bring the most benefit for your company and best fit your marketing and advertising needs.
In this article, updated in April 2025, we’ve gathered all the Facebook post sizes you’ll ever need when promoting your Facebook page, including the correct sizes for Facebook cover photo dimensions and photos on Facebook.
Quick Overview of Facebook Image Sizes (2025)
Use the following recommended Facebook image sizes to ensure your content looks sharp and professional across profiles, pages, posts, and ads.
Facebook Image Type
Dimensions/Resolution
Aspect Ratio
Profile picture
180 x 180 px (min), 2048 x 2048 px (max)
1:1
Cover photo (personal)
851 x 315 px (min), 2037 x 754 px (max)
2.7:1
Business page cover photo
399 x 150 px (min), 1958 x 745 px (max)
2.63:1
Group cover photo
820 x 461 px (min), 1640 x 922 px (max)
1.78:1
Event header image
1200 x 628 px (recommended), 1920 x 1080 px (best quality)
2:1
Shared image – Landscape
1200 x 630 px (recommended), 2048 x 1149 px (max)
1.91:1
Shared image – Square
1080 x 1080 px (recommended), 2048 x 2048 px (max)
1:1
Shared image – Portrait
1080 x 1350 px (recommended), 2048 x 3072 px (max)
4:5
Shared video
1280 x 720 px (recommended), 600 px (min width)
16:9 (landscape), 9:16 (portrait)
Story
1080 x 1920 px
9:16
Catalog image
1024 x 1024 px (min)
1:1
In-feed ad
1200 x 628 px (recommended)
1.91:1
Marketplace ad
Minimum 1000 px wide
1.91:1 (recommended)
Messenger ad
1200 x 628 px (recommended)
1.91:1
Carousel ad
1080 x 1080 px (for each image)
1:1
Highlighted image
1200 x 717 px
Varies
Notes cover image
1200 x 445 px
Varies
Our Story image
1200 x 445 px
Varies
Facebook Profile Image Size
The profile image or Facebook DP size represents your personal or business brand on Facebook. It is the first thing people see when they visit your profile or across your posts. The Facebook profile image is the small square image in the top left corner of your profile.
A well-designed and visually appealing profile image can help to establish credibility, authority, and trust. It can also make your profile or posts stand out and attract more attention and engagement.
Image guidelines:
Minimum dimensions: 180×180 pixels
Maximum dimensions: 2048×2048 pixels
Aspect ratio: 1:1
A 40×40 pixel photo thumbnail will appear next to your name on comments and posts.
When clicking on a profile image, it can be displayed as large as 850×850 pixels.
Profile image as it appears on business pages
Whether talking about the business page or a personal profile, the image is displayed next to your name when you post or comment on Facebook. It is one of the most essential visual elements of your Facebook presence.
A well-designed and visually appealing profile image can help to establish credibility, authority, and trust. It can also make your profile or posts stand out and attract more attention and engagement.
Profile Picture Best Practices
Here are some tips to help you create a high-quality Facebook profile picture size that represents your brand:
Your profile picture should be a clear and recognizable image that represents your brand. Facebook profile pictures are displayed as squares, so use square images.
Use a high-quality image that is at least 180x180 pixels in size.
Use a consistent brand image across all of your social media platforms. Avoid using text in your profile picture, as it can be challenging to read and may not display well on all devices.
Use a visually appealing image that is eye-catching and engaging. By following these best practices, you can create a profile picture that effectively represents your brand and enhances your Facebook profile.
A Facebook cover image is a large banner displayed at the top of your profile or page. It visually represents your brand, business, or interests.
Business Page Cover Image Size
A Business page cover photo image is a sizeable banner-like image that appears at the top of a Facebook business page. The front page cover photo image allows businesses to showcase their identity, products, services, or key messages to their audience.
Cover image as it appears on business pages
There are currently three options for cover images: single still image files, multiple images (that will be turned into a slideshow), and video. You can also add a 360-degree photo as your cover image.
Single Image Business Page Cover Image
Minimum dimensions: 399×150 pixels
Maximum dimensions: 1958×745 pixels
Mobile safe area: 640×312 pixels
Aspect ratio: 2.63:1
Slideshow Business Page Cover Image
Minimum dimensions: 399×150 pixels
Maximum dimensions: 1958×745 pixels
Aspect ratio: 2.63:1
You can select up to five images that will rotate as a slideshow
Personal Profile Cover Image (Facebook Cover Photo Size)
The personal profile cover image in Facebook ads is the large banner-like image that appears at the top of a Facebook user’s personal profile page.
Individuals can use this space to showcase their unique identity and brand.
Cover image as it appears on personal timelines
Image guidelines:
Minimum dimensions: 851×315 pixels
Maximum dimensions: 2037×754 pixels
Aspect ratio: 2.7:1
Group Cover Image Size
A group cover image is displayed at the top of a Facebook group page, serves as a visual "welcome message," and should reflect the group's purpose and identity.
Cover image as it appears in groups
Image guidelines:
Minimum dimensions: 820×461 pixels
Maximum dimensions: 1640×922 pixels
Aspect ratio: 1.78:1
Best Practices for Facebook Cover Images
Keep key elements within the mobile-safe zone to avoid cropping on smaller screens.
Use a relevant image that reflects your profile or page and captures attention quickly.
Choose high-resolution images to avoid pixelation.
Limit the amount of text. Facebook cover images work best when clean and visual.
Test how the image looks on both desktop and mobile before finalizing.
This image is uploaded or shared on a Facebook page or profile. Shared images can be photos, graphics, or illustrations relevant to your purpose or the message you want to spread. You can promote products or services, as well as events like webinars, gatherings, etc. Facebook-shared images can also drive traffic to your blog by including a link in the image description or caption.
Multiple shared images as they appear on business pages
Facebook Single Image Size for Sharing
A single image shared post on Facebook features one image displayed prominently in the post, drawing attention to that specific visual content.
Three image orientations
Landscape Image Size for Sharing:
Recommended image size: 1200x630 pixels
Maximum image size: 2048x1149 pixels
Aspect ratio: 1:91:1
Square Image Size for Sharing:
Recommended image size: 1080x1080 pixels
Maximum image size: 2048x2048 pixels
Aspect ratio: 1:1
Portrait Image Size for Sharing:
Recommended image size: 1080x1350 pixels
Maximum image size: 2048x3072 pixels
Aspect ratio: 4:5
Image guidelines Image Size for Sharing:
Images will appear in the feed at a maximum width of 470 pixels (will scale to a maximum of 1:1).
Images will appear on the page at a maximum width of 504 pixels (will scale to a maximum of 1:1).
No matter what image you share (landscape, portrait, or square), Facebook will resize it to 500 pixels wide and scale the height accordingly.
Facebook Multiple Images Size for Sharing
A multiple images shared post on Facebook allows users to upload and share several images within a single post.
Multiple Square Images
Multiple square images as they appear in posts
Here again, the images will be displayed differently based on how many you upload.
One portrait: 492×738 pixels
Two portrait: 245×492 pixels
Three portrait: 327×492 pixels (left), 163×245 pixels (right top and bottom)
Four portrait: 327×492 pixels (left), 163×163 pixels (right top and bottom), 163×162 pixels (right middle)
Five portrait: 245×245 pixels (top two), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
Six portrait: same as five, but the bottom right photo has an overlay displaying the number of photos, not shown.
Multiple Portrait Images
Multiple portrait images as they appear in posts
Here again, the images will be displayed differently based on how many you upload.
One portrait: 492×738 pixels
Two portrait: 245×492 pixels
Three portrait: 327×492 pixels (left), 163×245 pixels (right top and bottom)
Four portrait: 327×492 pixels (left), 163×163 pixels (right top and bottom), 163×162 pixels (right middle)
Five portrait: 245×245 pixels (top two), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
Six portrait: same as five, but the bottom right photo has an overlay displaying the number of photos, not shown.
For everything over six images, the layout is the same as for six
Multiple Landscape Images
Multiple Landscape images as they appear in posts
The situation is similar when uploading landscape images, and again the way they'll look depends on how many there are.
One landscape: 492×276 pixels
Two landscape: 492×245 pixels
Three landscape: 492×327 pixels (top), 245×163 pixels (bottom left and right)
Four landscape: 492×327 pixels (top), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
Five landscape: 245×245 pixels (top left and bottom left), 245×163 pixels (top right and bottom right), 145×162 pixels (middle right)
Six landscape: same as five, but the bottom right photo overlaps the number of photos not shown.
If you're uploading images with different sizes and orientations, the layout will be based on the first image.
A photo album post is a great way to share multiple photos with your Facebook audience. It’s perfect for events, behind-the-scenes content, or telling a visual story in a single post.
Image Guidelines:
Image size: At least 1200 x 1200 px for clarity
Aspect ratio: Facebook auto-adjusts the layout based on image orientation and upload order.
Best Practices for Shared Facebook Images
Use high-quality images that are clear and visually appealing.
Use a consistent theme for your photo album post, such as a specific event or topic
Use descriptive captions to provide more context.
Consider adding relevant hashtags to increase discoverability.
Tag people or pages in the image to expand its reach.
Finally, monitor the performance of your shared images using Facebook Insights or other analytics tools to gain insights and make improvements for your future posts.
Facebook Shared Link Custom Thumbnail Size
A link shared on Facebook by a user or a page typically includes a title, description, and an image thumbnail. When a user clicks on a shared link, they are directed to the associated website. Shared links are commonly used to promote articles, blog posts, products, events, and other types of content on Facebook.
Shared video as it appears on business pages
For the custom thumbnail image, you can use both rectangular and square images for the custom thumbnail image. However, it's no longer possible to upload your thumbnail image for all links. You can only do this for links from your own site.
Minimum image dimensions for link page posts with larger images: 600×315 pixels (If your image is smaller than 600×315 pixels, it will still display in the link page post, but the size will be much smaller.)
Maximum image size: 8 MB
Recommended aspect ratio: Close to 1.91:1
Square Image Thumbnails Appearance: Will appear in the feed at 154×154 pixels
Rectangular Image Thumbnails Appearance: Will appear in the feed at 470×246 pixels
Best Practices for Facebook Shared Link Thumbnails
Include an eye-catching image thumbnail that is relevant to the content being shared.
Write a compelling and concise title and description that accurately represents the link's content.
The Facebook event header appears at the top of an event page. It allows you to showcase the event's branding, theme, or key information in a visually appealing way. A well-crafted header image can attract more attendees and generate excitement for the event.
Rectangular image thumbnail as it appears on business pages
When you share a link on Facebook, you can use a custom thumbnail image for it. You can use both rectangular and square images. It's no longer possible to upload your own thumbnail image for all links, however. You can only do this for links from your own site.
Minimum image dimensions for link page posts with larger images: 600×315 pixels (If your image is smaller than 600×315 pixels, it will still display in the link page post, but the size will be much smaller.)
Maximum image size: 8 MB
Recommended aspect ratio: Close to 1.91:1
Square Image Thumbnails Appearance: Will appear in the feed at 154×154 pixels
Rectangular Image Thumbnails Appearance: Will appear in the feed at 470×246 pixels
The Facebook event header appears at the top of an event page on Facebook. It allows you to showcase the event's branding, theme, or key information in a visually appealing way. A well-crafted header image can attract more attendees and generate excitement for the event.
Consider adding a title or key details to the image to provide additional information about the event, such as the date, time, location, or any other special features. However, be mindful and not overcrowd the image with too much text, as it may become difficult to read or visually overwhelming.
Event header image as it appears on event pages
Image guidelines:
Recommended Dimensions: 1200×628 pixels
Aspect ratio: 2:1
Event header image and video guidelines:
Desktop feed: 470×174 pixels
Mobile feed: 560×208 pixels
Banner on the top of the page on the desktop: 500×262 pixels
Banner on the top of the page on mobile: 400×224 pixels
Suggested Events on the desktop: 83×81 pixels
Recommended video dimensions: 1200×628 pixels
Aspect ratio: 2:1
Recommended video length: 30 seconds to 5 minutes
Best Practices for Facebook Event Header Image
Add key event details like date, time, or location to the image for quick reference.
Avoid overcrowding with too much text. Keep it clean and readable.
Use high-resolution images or videos (1920 x 1080 px) for best quality across all devices.
Facebook Stories Image Sizes
Stories allow Facebook users to share photos, videos, and other content that disappears after 24 hours. Like Instagram Stories, Facebook Stories appear at the top of the News Feed and are displayed in a slideshow format. They provide a more casual and temporary way to share updates and communicate with your friends and followers.
Stories as they appear on mobile
Facebook Stories help increase your visibility and reach, as they are prominently displayed at the top of the News Feed and can be discovered by a wider audience.
Image guidelines:
Recommended Dimensions: 1080×1920 pixels
Aspect ratio: 9:16
Best Practices for Facebook Story Images
Use photos and videos, add captions and stickers, and experiment with different creative tools available.
Be consistent in posting stories to maintain regular engagement with your audience.
Share behind-the-scenes footage, demos, or exclusive offers to keep your followers interested.
Encourage interaction by using polls, questions, or swipe-up links to drive traffic to your website or other relevant content.
Keep important text and visuals away from the top, as profile images and buttons may cover them.
Facebook Highlighted Image Size
Choose a specific image to appear at the top of your Facebook page. Grab additional attention from visitors to your page. When you create a milestone on your page, you can add an image that will be shown on your timeline.
Image guidelines:
Recommended Dimensions: 1200×717 pixels
The image will appear on your page at 843×504 pixels
Best Practices for Facebook Highlighted Image
Choose a high-quality image that draws attention and supports your key message.
Avoid clutter, and keep the design clean so it stands out in the timeline layout.
A Facebook Notes cover image is a visual banner that appears at the top of a Facebook Note, enhancing its presentation. It helps capture attention and set the tone for the content, often reflecting the theme or topic of the note.
Notes image as it appears when you open the note
Image guidelines:
Dimensions for notes cover image: 1200×445 pixels
Recommended dimensions for images inside the note:
minimum width: 700 pixels
maximum height: 720 pixels
Best Practices for Facebook Notes Cover Image
Align the cover image with your note’s topic or theme to create a cohesive and engaging first impression.
Use the complete 1200 x 445 px space to ensure high quality on all devices, but keep essential elements centred.
Facebook Our Story Image Size
You can find the Our Story section on the right-hand side of your business page when viewing it on a desktop, beneath your page's cover photo, or the Community section on mobile.
Image guidelines:
Recommended Dimensions: 1200×445 pixels
Note that only 800×445 pixels will be displayed on your business page.
Best Practices for Facebook Our Story Images
Design within the visible area (800 x 445 px), even if the entire image is 1200 x 445 px, to ensure no key visuals or text gets cut off on the page layout.
Use relevant visuals and keywords that align with your brand and the content you share.
Facebook Shop Images Size
The Shop tab goes to the section on your Page where you can add your products or services. You can list as many products as you want. Facebook requires that each product image be of the product itself and not a graphical representation (like an illustration or an icon).
Shop section with product images as it appears on the business page
You also aren’t allowed to use images with text (like calls to action or promo codes), images that can be regarded as advertising or promotional material, or images that include watermarks.
Image guidelines:
Minimum dimensions: 1024×1024 pixels
All images should be square
You need to have at least one image for each product
Best Practices for Facebook Shop Images
Use high-quality square images (at least 1024 x 1024 px) that showcase the product without clutter or distractions.
Avoid using text overlays, watermarks, or promotional graphics, as these are not allowed and may result in image rejection.
Facebook Advertising and Commerce Photo Size
Facebook offers a range of advertising and commerce options for businesses, including Facebook Ads and Facebook Shop. Here are some tips for using these features:
Facebook Ads Image Size
Facebook ads image as it appears on all devices
When designing a Facebook ad, using the appropriate image dimensions is essential. Below are the recommended image sizes for Facebook ads:
Image size: 1080 x 1080 pixels
Aspect ratio: 1:1
File type: JPEG or PNG
Using the correct image sizes for your Facebook ads will ensure that your ads look professional and are displayed correctly on all devices.
Facebook Catalog Image Size
Facebook catalog image
When creating a Facebook catalog, it’s essential to use images that are the correct size.
Here are the recommended minimum image size sizes for Facebook catalogs:
Image size: 1200 x 630 pixels
Aspect ratio: 1.91:1
File type: JPEG or PNG
Using the correct image sizes for your Facebook catalog ensures that your products are displayed clearly and attractively, helping to drive sales and engagement.
Best Practices for Facebook Advertising and Commerce
Use minimal text on ad images to meet Facebook’s text-to-image ratio guidelines and improve reach.
Ensure product images are clear and uncluttered, showing the item against a clean background to boost catalog engagement.
Test images across devices (mobile and desktop) to make sure visuals look sharp and properly cropped on all screen sizes.
Key Takeaways
These are all the Facebook image sizes you’ll need when promoting your page on Facebook. Remember that Facebook loves updating the platform and introducing new features, so check regularly for updates about any changes in these image sizes.
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FAQ
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