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🚫 You can’t prove your team’s value in time
❓ You feel blocked and dependent just trying to check a number
📉 Misaligned KPIs lead to missed opportunities, wasted spend, and internal friction
“I delay decisions or rely on gut instinct because I don’t trust the numbers”
Joe, Head of Marketing,
Mid-size eCommerse Brand
One place to track campaign, pipeline, and revenue metrics
Shared definitions for KPIs across teams
Confidence that your numbers match finance, product, and sales ones
Flexibility to slice and filter without using SQL
With OWOX, marketing leaders finally get what they’ve been missing: freedom, trust, and speed.
Use self-service reporting without needing SQL
Explore verified, trusted data — no more second-guessing
Get updates in real-time, not in two weeks
“With OWOX, we finally stopped arguing over numbers and started
acting on them.”
Alex, CMO, SaaS Company
Show clean, up-to-date results — with no need for disclaimers.
Work from a shared system of truth that matches what finance sees
Stop waiting on data tickets. Get insights on your terms.
Every number you share is traceable, governed, and trusted.
The best way for marketing leaders to track ROI is by using a centralized reporting system that combines ad spend, customer behavior, and revenue data in one place. This ensures that ROI calculations are based on accurate, up-to-date inputs — not disconnected tools or spreadsheets. Platforms like OWOX allow you to track ROI from campaign to conversion with full transparency.
Marketing data often mismatches across tools because each platform (like GA4, Facebook Ads, or Shopify) uses different attribution models, update delays, and tracking mechanisms. Without a unified data model, KPIs like revenue or conversions can appear inconsistent. A single source of truth solves this by aligning all metrics through standardized definitions.
CMOs can reduce reporting delays by enabling self-service analytics for their teams. This means giving marketers access to verified, clean data without needing to wait on analysts. Tools like OWOX BI allow CMOs to set up governed data models once, so teams can pull the reports they need — instantly and independently.
A marketing single source of truth is a centralized system where all teams — marketing, sales, finance, and product — access the same metrics, based on agreed-upon definitions and governed data. It eliminates conflicting dashboards and enables consistent decision-making across the company.
Tools like OWOX BI allow marketers to explore campaign performance, funnels, and ROI without writing SQL. With pre-modeled data marts and intuitive interfaces (like Google Sheets), marketing teams can get the answers they need — quickly and without technical support.
Aligning marketing metrics with finance and product teams requires shared metric definitions and a unified reporting layer. Instead of everyone building their own dashboards, teams should operate from a governed data model — ensuring KPIs like revenue, CAC, or conversion rate are measured the same way across the business.
Inconsistent marketing data leads to delayed decisions, wasted budget, and internal misalignment. When teams argue over whose numbers are correct, they lose focus on action. Consistent data enables faster strategy shifts, more accurate forecasts, and stronger trust with leadership.