If you’re migrating from Google Analytics Universal to Google Analytics 4, you’ll need to upgrade your reporting to a new data schema.
Analysts will have to write and rewrite multi-page SQL queries over and over again to achieve an exact match between Google Analytics Universal and Google Analytics 4 metrics. But you can avoid those challenges.
Instead of copying and pasting normalization logic across dozens of SQL queries, you can do it once during the data modeling phase. This selection of SQL templates for Google Analytics 360 and Google Analytics 4 schemas is definitely a go-to solution for those who have regular ad hoc reporting needs.
Get instant access. We'll also email you a copy.
Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.
Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.
We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.