Cost Per View (CPV) refers to the cost incurred each time a video advertisement is viewed. It's used primarily in digital campaigns where video plays a central role, like on YouTube or other video platforms.
CPV is calculated by dividing the total cost of a video ad campaign by the number of views it receives.
CPV = Total Cost of the Campaign / Number of Views
CPV = Total Cost of the Campaign / Number of Views
If a video ad campaign costs $200 and receives 1,000 views, the CPV would be $0.20 per view.
A good CPV is relative and depends on the specific goals of the campaign and industry benchmarks. Generally, a lower CPV indicates that your video ads are cost-effective and engaging.
A high CPV may suggest that the video ads are not resonating with the target audience or that the ad spend is too high relative to the engagement it is generating.
Improve video content quality to boost viewer engagement and retention, potentially lowering your CPV.
Use precise targeting to reach the most relevant audience, which can improve view rates and reduce CPV.
Adjust your bidding strategies based on performance data to find the most cost-effective CPV without sacrificing ad quality.
