Video Completion Rate is the percentage of viewers who watched a video from start to finish. It’s a key engagement metric that shows how compelling and relevant your video content is.
Video Completion Rate is calculated by dividing the number of completed views by the total number of video starts, then multiplying by 100 to express it as a percentage.
Video Completion Rate (%) = (Completed Views ÷ Video Starts) × 100
Video Completion Rate (%) = (Completed Views ÷ Video Starts) × 100
If 10,000 people started your video and 3,000 watched it all the way through, your Video Completion Rate would be 30%.
OWOX BI helps you track viewer behavior, identify drop-off points, and segment audiences – so you can refine your video strategy and increase Video Completion Rate across platforms.
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A good Video Completion Rate typically ranges from 15% to 35%, depending on video length and platform. Higher rates reflect stronger content quality and audience relevance.
A low Video Completion Rate (under 10%) may signal that your video is too long, slow to engage, or misaligned with audience expectations.
Capture attention right away with a clear benefit, visual interest, or emotional pull.
Shorter videos generally have higher completion rates – cut unnecessary fluff and stay on message.
Clear, on-brand thumbnails and readable captions can improve click-through and keep users engaged, even without sound.
