Explaining First-party, Second-party, and Third-party Data: An In-depth Overview
Top 3 Funnel.io Alternatives and Competitors
The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4
Top 3 Supermetrics Alternatives and Competitors
Understanding Ad Hoc Analysis and Ad Hoc Reporting: A Comprehensive Guide for Businesses
The Essential Guide to Data Analytics
A Detailed List Of Marketing Dashboard Templates and Examples
What Is a Website Conversion?
Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget
What’s the Deal with Your Direct Traffic, and How to Fix It
The Marketing Wars: The Rise of Post-Cookie Advertising in a New World
Marketing Without Cookies: How to Prepare Your Analytics for a World Without Them
How to Assess the Impact of Offline Ads on Online Sales
Connecting CRM Data to Digital Analytics for Unmatched KPI Visibility
Enhance Digital Marketing Reports with CRM Data Integration
Server-Side Tracking: Monitor User Behavior without Pixels
Mastering Mobile App Analytics with Google Analytics 4 in 2025
How to Use Marketing Mix Modeling to Increase ROI
The Ultimate Marketing Dashboard: Setup with Examples
The Best Way to Create Social Media Dashboards for Data-Driven Marketing
Mastering LinkedIn Ads Dashboards & Reporting: A Complete Guide
Marketing Reports — The Ultimate Guide, Examples and Templates
Marketing Analytics: Empowering Businesses to Make Data-Driven Decisions
KPI Dashboards: Driving Growth with Data-Driven Decisions
How to Leverage Data Analytics to Solve Marketing Problems
5 Essential Facebook Ads Report Templates
The Art of Marketing Analytics: A Deep Dive
Understanding Cohort Analysis for Customer Retention and Engagement
The Modern Marketing Analyst: 7 Must-Have Skills for Success
Automated Reporting: Making Work Smarter
Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)
7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Eliminate Major Digital Marketing Blind Spots in 2025
How to automate marketing reporting
Google Analytics in Europe: How to ensure GDPR compliance
Miscommunication between analysts and marketing teams
What Is Raw Data and How to Use It
How a CMO can build an effective marketing analytics system
Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign
How to Avoid Data Sampling and Get Complete Data for Advanced Analytics
How to measure post-view conversions
A Step-by-Step Guide to Web Analytics Audit Using Google Analytics 4
How to set up form tracking analytics with Google Tag Manager and Google Analytics 4
All You Need to Know About the ROPO Effect and Maximizing Offline Conversions
How to Handle Duplicate Transactions in Google Analytics 4?
A Comprehensive Guide on How to Upload Facebook Ads to BigQuery
How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions
Google Ads Enhanced Conversions: What They Are and How to Set Them Up
How to Save Historical Universal Analytics Data When Migrating to GA4
Solving the GDPR Problem with a GTM Server-side Tagging
Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4
RFM Analysis: Learn more about your customers and RFM Segmentation
A Comprehensive Guide On Measuring Your Online Advertising Effectiveness
A Simple Guide to Website Traffic Analytics
How to Maximize Your Customer Lifetime Value (LTV) in 2025
How to Recognize and Fix the (Not Set) Value in Google Analytics Reports
How OWOX BI Helped a Large E-Commerce Brand Boost ROAS by 23% and Save Over $5K Monthly
How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights
How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer
How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks
Accurate Data for More Revenue with All-in-one CMO Dashboard: MotionVFX Case Study
How ArtPix 3D Revolutionized Data Analytics with OWOX BI
Saving Historical Google Analytics Universal Data for Year-over-Year Reporting
How OWOX BI Empowered ON Clinic to Accurately Connect Marketing Expenses with Revenue
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
How to save 80% on advertising costs — case study of eBike manufacturer Delfast
Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story
Setting Up Advanced Analytics For A CS:GO Trading Site
LTV: How to Use Available Data to Predict Customer Value
How to Set Up Advanced Analytics for an Online Movie Streaming Service
How to Calculate the Cost of Delivery and ROMI considering Purchased Orders
How to Get Quick Access to All Product KPIs Important to E-commerce
How to automate marketing reporting in the restaurant business
EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data
How to use advanced analytics to reduce low-quality applications and increase conversions
How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace
Unlocking Facebook Ads Insights: The Importance of Raw Data Collection
How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study
How to Automate Ad Campaign Reports for a Digital Agency
How to Drive Sales in Real Time: Pigu Group Case Study
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
Fabelio Case Study: How to Align Online and Offline Customer Actions
How to identify ROPO: online influence on offline purchases
ROPO analysis: How useful is it for omnichannel marketing analytics
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
9 Steps to Know Everything: Building Marketing Analytics for Comfy
How to increase ROI 2.5 times while cutting ad costs in half
How to boost sales and customer loyalty by fixing errors on the checkout page
Case Study: Tackling Fraud in CPA Networks for a Major European Bank
How to improve internal analytics using the ML funnel-based attribution model
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
How to use customer cohort analysis to measure ad performance
Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline
Citrus Improves Sales by Analyzing the Competition
How to measure the ROPO effect for an omnichannel retailer
Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%
How to improve the advertising-to-sales ratio by 10%
How to achieve a 15% email conversion rate for a travel agency
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
How to measure ad success and increase ROAS by consolidating data
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
How to optimize advertising campaigns with assisted conversions in Google BigQuery
How to increase email-driven revenue by 237% and optimize ad spend
How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement
Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue
Rozetka increases average order value by 9% and direct marketing revenue by 18%
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
How to increase revenue through optimization of advertising costs for a booking service
Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success
Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
What is data-driven marketing in 2024?
What Are Metrics & Dimensions?
Top 7 Use Cases of Server-Side Tracking
Marketing Mix Modeling
What Are KPIs? 7 TIPS For Defining YOURS
Beyond Pixels: Server-Side Tracking in 2024
Client-side Tracking vs Server-side Tracking. 8 main differences
8 Reasons to Export GA4 Data to BigQuery
