Pages Per Session refers to the average number of pages viewed by a user during one visit to your website. It helps evaluate how engaging and navigable your website is.
Pages Per Session is measured using analytics tools and is calculated by dividing the total number of pageviews by the total number of sessions during a defined time period.
Pages Per Session = Total Pageviews ÷ Total Sessions
Pages Per Session = Total Pageviews ÷ Total Sessions
If your website had 10,000 pageviews from 4,000 sessions in a week, your Pages Per Session would be 2.5.
A good Pages Per Session depends on your website type. For content-rich or eCommerce sites, a rate above 2.0 is generally strong, suggesting that users are exploring more content.
A Pages Per Session below 1.5 could suggest poor navigation, irrelevant content, or a disconnect between visitor expectations and your site experience.
Use contextual and navigational links to guide users to related content throughout your site.
At the end of posts or product pages, suggest relevant articles or products to encourage continued browsing.
A fast, user-friendly website increases the chances that visitors will stay longer and explore more.
